Mobile TV has had a painful gestation. In the 3G era, it was tough to interest consumers in brief and often poor quality clips and sketches. With 4G, interest rose as users became heavily video-oriented, but they were mainly viewing YouTube, not channels broadcast by a mobile or pay-TV operator. This drove investment in more optimized technologies to create a differentiated experience, but the process was distracted for years by a battle between several options which all required specialized infrastructure – making it hard for operators to make the business case. Qualcomm’s FLO, DVB-Handheld and others all fell by the wayside, except in isolated markets, but another technology, now called LTE-Broadcast, was emerging with significant advantages – fully standardized, and…