Most of the reports focused on video highlight the same trends – more and more content is being watched on phones, and more and more of that carries adverts. A new report by analysts at Ooyala says that 46% of all over-the-top video plays in the fourth quarter of 2015 were on tablets and smartphones and these grew 35% in the year and 170% the year before. Tablets are a small percentage of this activity, around 14%, but rising. Most of this video is short in nature, says Ooyala, with some 69% under 10 minutes long. None of this is surprising. In the US we are seeing mobile-first TV services launched almost daily and the world is following suit, so…