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No new entrant in Swiss auction but Sunrise may bid for cableco

The prospect of a new entrant into the Swiss mobile sector did not become reality in the country’s first 5G-oriented auction, but the market structure could change in another way if cable group Liberty Global sells its Swiss operation to local player Sunrise, or if Vodafone, as has been rumoured, enters the country. In the auction, the three existing MNOs – Swisscom, Sunrise and Salt – paid a total of CHF380m ($385m) for spectrum in the 700 MHz, 1.4 GHz, 2.6 GHz and 3.5 GHz bands. Swisscom snapped up 46% of the airwaves on offer, but paid more than the other two combined, while the only other bidder, Dense Air, dropped out. This was another missed opportunity for a regulator…

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