Carrier billing is a powerful tool to make consumers spend more money, and that is extending to physical goods as well as mobile apps and services. The four UK cellcos are to support a unified platform with this in mind. Everything Everywhere, O2, Vodafone and 3UK are to share a platform ‘ the Direct Billing Gateway from MACH ‘ so that developers of digital goods, and even vendors of physical goods, can sign a single contract and support a single set of interfaces and tools. EE, Vodafone and 3UK already cooperate on the Payforit scheme, which is supported by the new process, as is O2’s Charge to Mobile. “We believe this slick and easy payment method backed with the security…