Close
Close

Published

Reliance Jio adds online shopping to its growing service portfolio

Reliance Jio has already sparked significant disruption in the Indian telecoms market, setting off price wars and consolidation in its core mobile market, and then expanding aggressively into content, fiber and cloud services (see separate item). Its next venture is into online shopping, with the launch of JioMart, which aims to make it the Amazon of India. As other etailers, like Japan’s Rakuten, know, the more related services an operator can offer to consumers, the lower churn becomes. Shopping drives connectivity usage, and consumers may then use the same platform for other purposes such as content streaming. The mobile device and the user experience can be enhanced by owning the connection, and both can be harnessed to deliver new services,…

Close