The global smartphone market fell by 4% year-on-year in the first quarter, according to Strategy Analytics, though the research firm said there was an improved outlook for the rest of the year, and in fact, the industry decline had moderated and the quarter saw the industry’s best performance for three quarters. In Q1, 330.4m units shipped in Q1.
In a statement, director Linda Sui said: “Global smartphone shipments are finally showing signs of stabilizing, due to relatively improved demand in major markets like China. The outlook for later this year is improving.”
Samsung remained the biggest smartphone vendor, although its market share was own while second-placed Huawei made big gains. Strategy Analytics’ Neil Mawston commented: “Huawei is closing in on Samsung and streaking ahead of Apple due to its presence across China, Western Europe and Africa.”
Apple’s market share slipped, as it suffered from weakness in China and failed to make gains in price-sensitive India.
Xiaomi took fourth place in market share with particular strength in India though it is struggling in its very competitive homeland. In fifth place was another Chinese firm, Oppo, which increased market share as it launched plans for western European expansion.