T-Mobile has been equally hyperactive in 5G roll-out and associated marketing as it attempts to make full use of the window of opportunity presented by a temporarily big lead in midband deployment. Having made significant gains in urban areas it is now taking the fight into the country, which – counting small rural towns in a nation with relatively few villages – amounted to 130m people, almost 40% of the 328m total. Furthermore, it is a population that has been underserved by both fixed and mobile broadband from the outset, noting that rural lag in broadband has posed a conundrum for governments, regulators and operators alike the world over. In the rural context then, T-Mobile’s campaign is more interesting for…