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T-Mobile USA reworks TV strategy, targets role as top mobile-first aggregator

We can’t be the only ones experiencing a distinct sense of disappointment following the announcement of T-Mobile USA’s reworked TV plans this week, coming full circle from full-on video disruptor to content aggregator in a matter of months. But will the provocative telco still deliver its promise of helping subscribers escape the clutches of pay-TV contracts? For now, yes. T-Mobile US still has plans in place to launch its home TV strategy in the first half of 2019 (pushed back from the end of 2018), using the Layer3 technology TV and brand, and the operator still wants to disrupt the mobile-first over-the-top video space, just not with its own undifferentiated skinny bundle. Despite disappointment, as we feel T-Mobile US could…

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