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US operators join forces in yet another attempt to keep RCS alive

Despite having had almost no discernible impact on reversing the rise of over-the-top and social messaging at the expense of mobile SMS, the Rich Communications Services (RCS) technology still refuses to die. Originally championed by the GSMA in 2008, as a way for MNOs to counter the rise of WhatsApp and Skype, it looked set to disappear into mobile history until Google took up its cause and turned it into an Android platform in 2016. Even that has hardly turned RCS – which adds rich media and video functionality, among other things, to cellular voice and text – into a WhatsApp contender. But every few months some operator proclaims that RCS is set for the big time, and this time…

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