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Verizon bundling deal will not make up for Google Stadia’s content deficit

Google, like all Big Tech, is on the offensive in multiple areas of the gaming market, but two new partnerships for its Stadia ‘cloud console’ offering will not turn that into a game-changer. Google has forged new gaming partnerships with Activision Blizzard and Verizon, but while these will bring big benefits for Google Cloud and YouTube, Stadia is chasing bundling deals rather than beefing up its content, which is potentially a fatal move. Activision Blizzard has chosen Google Cloud and YouTube for its cloud hosting and streaming services, respectively. This is a big win for Google in two rapidly expanding markets – Activision Blizzard has monthly active users (MAUs) in the hundreds of millions and total revenues of $7.5bn in…

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