Cable TV provider Virgin Media has announced its smart home service bundle in Ireland. This is refreshing news – a major CSP taking the reins of its smart home offering and presenting it in a neat, easy to comprehend package for consumers. So just how far have we come? CSPs are well equipped to cash in on the expanding smart home market, but none seem to have a coherent strategy. Most major companies seem to offer a mish-mash of own-brand products and platforms alongside major brands and second-tier equipment. Our Smart Home as a Service (SHaaS) forecast in 2018 estimated that by 2023, there would be a $1.57bn opportunity for CSPs to sell their own starter kits, as well…