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Rethink TV

Rethink TV is our video research team, producing market forecasts, technology white papers and tracking operator-technology vendor relationships in OTT video.

  • Rethink TV Subscription

    Rethink TV is a research service with a series of forecasts of core OTT video technologies and applications explaining how changing business models will revolutionize video delivery. It also comprises profiles of the 100 largest operators in the world, and the technology stacks they use to deliver OTT video content.

    Available on an annual subscription basis, it’s designed as a tool to increase revenues from OTT video markets and survive the rethink of TV.

    Subscription Content

    • Rethink TV Profiles | A library of over 100 OTT Operator Profiles is held at our website.  There are new updates to these profiles each week, providing analysis of the top TV operators globally.
    • Rethink TV Reports & Forecasts | The delivery of a report/forecast to aid business decisions. At least eight per year, plus archive access.
    • Exclusive Web Access | Paid subscribers have unlimited access to the full Rethink TV archives held at our website. [See the Back Catalogue of Reports below also.]
    • Access to Rethink TV’s Editor and Analysts for questions.
    • Full back-up service from our Client Relations team.
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Top 100 Operator Profiles

A1 Telekom
A1 Telekom (Austria)
Austrian telco A1 launched its OTT platform A1 Now in 2016, delivering live and VoD content to subscribers, while A1 Xplore TV arrived in Austria in Q1 2020. A1 Telekom is controlled by America Movil.
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Allente (Norway)
Allente was founded in May 2020 through the merger of Telenor’s Canal Digital with Viasat Consumer, the video streaming and DTH operation of NENT Group. NENT and Telenor hold 50% each in the new business—for which Viaplay is now the joint venture’s primary OTT video service.
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Allente (Sweden)
Formed by the merger of Telenor’s Canal Digital and Nordic Entertainment Group’s Viasat, in May 2020, Allente is the new brand for the Nordic pay TV operation, which runs across Sweden, Denmark, Finland, and Norway.
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Altice (France)
Formed from the merger of French telco SFR and cable operator Numericable in 2014, the Altice Group now operates under the SFR brand in France. SFR launched the Zive SVoD platform in 2015, which has since been renamed SFR Play VoD illimitée (unlimited).
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Altice (USA)
Altice USA operates the two separate TV Everywhere services Cablevision Optimum TV to Go and Suddenlink2Go. Altice USA became a MVNO in September 2019, launching the Altice Mobile network using the LTE networks of Sprint and AT&T.
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Altice Portugal (Meo)
Altice Portugal (Meo) (Portugal)
Altice Portugal, formerly Portugal Telecom, is the incumbent telco in Portugal and was acquired by Altice Group in 2015. Its Meo Go OTT offering launched in 2011.
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Amazon (USA, Global)
Amazon first launched into video as Amazon Unbox in 2006, and today it offers the OTT video service Prime Video, as well as its content sharing platform Video Direct. Amazon’s streaming services initially became available in the US, UK, Germany, Austria and Japan, before expanding globally in December 2016.
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Astro (Malaysia)
Malaysian pay TV operator Astro offers the two OTT video services Astro Go and NJOI Now, while its Tribe SVoD offering quietly ceased operations in late 2018, after realizing that the appetite towards paying for digital services in ASEAN markets remains small beer.
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HBO Max launched in the US in mid-2020 following the acquisition of Time Warner in 2016 which spawned WarnerMedia in 2018, and is now subject to a $43 billion merger with Discovery. AT&T also offers an IP version of its satellite TV service called DirecTV Stream. This was originally DirecTV Now, and then became AT&T TV Now, before settling on DirecTV Stream.
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Bell (Canada)
Bell Canada is the incumbent and a subsidiary of Bell Canada Enterprises (BCE). Its SVoD service CraveTV launched in December 2014, and is operated under the Bell Media brand. Bell also provides IPTV through its Fibe TV offering.
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Bouygues Telecom
Bouygues Telecom (France)
Bouygues offers the Bbox Miami TV Everywhere service and also holds a sizable stake in TF1, the French broadcaster that closed down its MyTF1 OTT platform in May 2020, investing instead in the Salto joint venture.
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British Telecom
British Telecom (UK)
British Telecom is the incumbent telco in the UK, and recently bought itself back into the cellular market, curiously buying the largest mobile operator there called EE, jointly owned by Deutsche Telekom and Orange, rather than buy back its own cellular operation from Telefonica called O2.
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Cablevisión (Argentina)
Grupo Clarin’s Cablevisión is the largest cable operator in Argentina and has recently merged with Telecom Argentina. Its hybrid TV service Flow launched in November 2016.
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Canal+ (France)
Canal+ is 100% owned by French mass media giant Vivendi. The CanalPlay SVoD service, formerly called CanalPlay Infinity, launched in late 2011 and was shuttered in 2019 - swiftly replaced by Canal+ Series.
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Charter (USA)
Charter rolled out its TV Everywhere streaming service Spectrum TV Choice in 2018. Early reviews described it as just as bad as the cable TV service, which led Charter to consider licensing Comcast’s X1 technology, before eventually deciding to plough ahead with its own technology.
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Claro (Brazil)
Claro Brazil, owned by América Móvil, launched Claro Video in Brazil in 2013. Claro has further operations in Brazil through its brands Net Servicos and Embratel in fixed lines, wireless and cable services, and Telmex Solutions in enterprise solutions.
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Cogeco (Canada)
Cogeco Communications is the 8th largest cable operator in North America, serving both halves of the continent, including the East Cost of the US via Atlantic Broadband. Cogeco offers the Epico IPTV platform based on Android TV Operator Tier.
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Com Hem
Com Hem (Sweden)
After completing the merger with Swedish operator Com Hem in late 2018, telco Tele2 pushed out a new OTT video service called Com Hem Play+ in early 2020 to compete in the Swedish SVoD market. Com Hem was also one of the earliest adopters of Android TV Operator Tier—launching the TV Hub in April 2018.
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Comcast (USA)
Comcast’s NBCUniversal launched the live and on-demand streaming service Peacock in the US market in July 2020, three months later than scheduled. Peacock’s European debut followed in November 2021.
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Cox Communications
Cox Communications (USA)
Cox Communications is a US privately owned subsidiary of Cox Enterprises offering cable TV and broadband. Its TV Everywhere app launched in 2011, as part of a streaming strategy almost entirely based on copying Comcast, the most recent move being to offer Flex streaming devices.
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