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Rethink TV

Rethink TV is our video research team, producing market forecasts, technology white papers and tracking operator-technology vendor relationships in OTT video.

  • Rethink TV Subscription

    Rethink TV is a research service with a series of forecasts of core OTT video technologies and applications explaining how changing business models will revolutionize video delivery. It also comprises profiles of the 100 largest operators in the world, and the technology stacks they use to deliver OTT video content.

    Available on an annual subscription basis, it’s designed as a tool to increase revenues from OTT video markets and survive the rethink of TV.

    Subscription Content

    • Rethink TV Profiles | A library of over 100 OTT Operator Profiles is held at our website.  There are new updates to these profiles each week, providing analysis of the top TV operators globally.
    • Rethink TV Reports & Forecasts | The delivery of a report/forecast to aid business decisions. At least eight per year, plus archive access.
    • Exclusive Web Access | Paid subscribers have unlimited access to the full Rethink TV archives held at our website. [See the Back Catalogue of Reports below also.]
    • Access to Rethink TV’s Editor and Analysts for questions.
    • Full back-up service from our Client Relations team.
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Top 100 Operator Profiles

COUNTRY PROFILE  -  APAC
COUNTRY PROFILE - APAC (South Korea)
IPTV is huge in South Korea, with services offered by the top three operators – SK Telecom, Korea Telecom, and LG U+ (a subsidiary of the electronics giant). As a result, the pay TV market in South Korea is experiencing the exact opposite of many developed regions which are contracting. Collectively, the country’s top three pay TV operators grew by 52% from 2017 to 2022.
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COUNTRY PROFILE  -  Europe - West
COUNTRY PROFILE - Europe - West (Belgium)
The top three pay TV operators in Belgium share a modest 3.6 million video subscribers between them. Telenet leads the pack with 1.77 million pay TV customers, but only just, with Proximus on approximately 1.7 million, as of Q3 2021. Orange has just 280,000 pay TV subscribers, not counting the 50,000 inherited via the acquisition of VOO.
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COUNTRY PROFILE - Europe - West
COUNTRY PROFILE - Europe - West (Spain)
Telefónica’s Movistar is Spain’s incumbent triple play operator in pay TV, broadband, and mobile. However, both Telefónica’s pay TV and broadband footprints are being eroded by a mix of market trends and newer entrants into the marketplace. Movistar’s pay TV base peaked at around 4.1 million subscribers in 2018, but has since withered to 3.7 million as of 2021. Its closest competition in pay TV comes from Vodafone Spain, on 1.5 million subscribers and growing steadily, by 220,000 customers from 2017 to 2021.
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COUNTRY PROFILE  -  North America
COUNTRY PROFILE - North America (USA)
America’s pay TV heavyweights of yesteryear will be mostly left peddling dumb pipes by 2030. Right now, the pay TV market landscape is in upheaval, but you already knew that. Sticking with a high-level view based on the accompanying pie charts, it looks as if Comcast is thriving, particularly in the wake of AT&T’s exit from video. But that really isn’t the whole picture.
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A1 Telekom
A1 Telekom (Austria)
Austrian telco A1 launched its OTT platform A1 Now in 2016, delivering live and VoD content to subscribers, while A1 Xplore TV arrived in Austria in Q1 2020. A1 Telekom is controlled by America Movil.
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Allente
Allente (Norway)
Allente was founded in May 2020 through the merger of Telenor’s Canal Digital with Viasat Consumer, the video streaming and DTH operation of NENT Group. NENT and Telenor hold 50% each in the new business—for which Viaplay is now the joint venture’s primary OTT video service.
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Allente
Allente (Sweden)
Formed by the merger of Telenor’s Canal Digital and Nordic Entertainment Group’s Viasat, in May 2020, Allente is the new brand for the Nordic pay TV operation, which runs across Sweden, Denmark, Finland, and Norway.
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Altice
Altice (France)
Formed from the merger of French telco SFR and cable operator Numericable in 2014, the Altice Group now operates under the SFR brand in France. SFR launched the Zive SVoD platform in 2015, which has since been renamed SFR Play VoD illimitée (unlimited).
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Altice
Altice (USA)
Altice USA operates the two separate TV Everywhere services Cablevision Optimum TV to Go and Suddenlink2Go. Altice USA became a MVNO in September 2019, launching the Altice Mobile network using the LTE networks of Sprint and AT&T.
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Altice Portugal (Meo)
Altice Portugal (Meo) (Portugal)
Altice Portugal, formerly Portugal Telecom, is the incumbent telco in Portugal and was acquired by Altice Group in 2015. Its Meo Go OTT offering launched in 2011.
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Amazon
Amazon (USA, Global)
Amazon first launched into video as Amazon Unbox in 2006, and today it offers the OTT video service Prime Video, as well as its content sharing platform Video Direct. Amazon’s streaming services initially became available in the US, UK, Germany, Austria and Japan, before expanding globally in December 2016.
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Astro
Astro (Malaysia)
Malaysian pay TV operator Astro offers the two OTT video services Astro Go and NJOI Now, while its Tribe SVoD offering quietly ceased operations in late 2018, after realizing that the appetite towards paying for digital services in ASEAN markets remains small beer.
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AT&T
AT&T (USA)
HBO Max launched in the US in mid-2020 following the acquisition of Time Warner in 2016 which spawned WarnerMedia in 2018, and is now subject to a $43 billion merger with Discovery. AT&T also offers an IP version of its satellite TV service called DirecTV Stream. This was originally DirecTV Now, and then became AT&T TV Now, before settling on DirecTV Stream.
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Bell
Bell (Canada)
Bell Canada is the incumbent and a subsidiary of Bell Canada Enterprises (BCE). Its SVoD service CraveTV launched in December 2014, and is operated under the Bell Media brand. Bell also provides IPTV through its Fibe TV offering.
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Bouygues Telecom
Bouygues Telecom (France)
Bouygues offers the Bbox Miami TV Everywhere service and also holds a sizable stake in TF1, the French broadcaster that closed down its MyTF1 OTT platform in May 2020, investing instead in the Salto joint venture.
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British Telecom
British Telecom (UK)
British Telecom is the incumbent telco in the UK, and recently bought itself back into the cellular market, curiously buying the largest mobile operator there called EE, jointly owned by Deutsche Telekom and Orange, rather than buy back its own cellular operation from Telefonica called O2.
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Cablevisión
Cablevisión (Argentina)
Grupo Clarin’s Cablevisión is the largest cable operator in Argentina and has recently merged with Telecom Argentina. Its hybrid TV service Flow launched in November 2016.
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Canal+
Canal+ (France)
Canal+ is 100% owned by French mass media giant Vivendi. The CanalPlay SVoD service, formerly called CanalPlay Infinity, launched in late 2011 and was shuttered in 2019 - swiftly replaced by Canal+ Series.
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Charter
Charter (USA)
Charter rolled out its TV Everywhere streaming service Spectrum TV Choice in 2018. Early reviews described it as just as bad as the cable TV service, which led Charter to consider licensing Comcast’s X1 technology, before eventually deciding to plough ahead with its own technology.
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Claro
Claro (Brazil)
Claro Brazil, owned by América Móvil, launched Claro Video in Brazil in 2013. Claro has further operations in Brazil through its brands Net Servicos and Embratel in fixed lines, wireless and cable services, and Telmex Solutions in enterprise solutions.
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