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Rethink TV

Rethink TV is our video research team, producing market forecasts, technology white papers and tracking operator-technology vendor relationships in OTT video.

  • Rethink TV Subscription

    Rethink TV is a research service with a series of forecasts of core OTT video technologies and applications explaining how changing business models will revolutionize video delivery. It also comprises profiles of the 100 largest operators in the world, and the technology stacks they use to deliver OTT video content.

    Available on an annual subscription basis, it’s designed as a tool to increase revenues from OTT video markets and survive the rethink of TV.

    Subscription Content

    • Rethink TV Profiles | A library of over 100 OTT Operator Profiles is held at our website.  There are new updates to these profiles each week, providing analysis of the top TV operators globally.
    • Rethink TV Reports & Forecasts | The delivery of a report/forecast to aid business decisions. At least eight per year, plus archive access.
    • Exclusive Web Access | Paid subscribers have unlimited access to the full Rethink TV archives held at our website. [See the Back Catalogue of Reports below also.]
    • Access to Rethink TV’s Editor and Analysts for questions.
    • Full back-up service from our Client Relations team.
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Top 100 Operator Profiles

Cogeco (Canada)
Cogeco Communications is the 8th largest cable operator in North America, serving both halves of the continent, including the East Cost of the US via Atlantic Broadband. Cogeco offers the Epico IPTV platform based on Android TV Operator Tier.
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Com Hem
Com Hem (Sweden)
After completing the merger with Swedish operator Com Hem in late 2018, telco Tele2 pushed out a new OTT video service called Com Hem Play+ in early 2020 to compete in the Swedish SVoD market. Com Hem was also one of the earliest adopters of Android TV Operator Tier—launching the TV Hub in April 2018.
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Comcast (USA)
Comcast’s NBCUniversal launched the live and on-demand streaming service Peacock in the US market in July 2020, three months later than scheduled. Peacock’s European debut followed in November 2021.
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Cox Communications
Cox Communications (USA)
Cox Communications is a US privately owned subsidiary of Cox Enterprises offering cable TV and broadband. Its TV Everywhere app launched in 2011, as part of a streaming strategy almost entirely based on copying Comcast, the most recent move being to offer Flex streaming devices.
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Cyfrowy Polsat
Cyfrowy Polsat (Poland)
Incumbent DTH operator Cyfrowy Polsat offers the seventh largest subscription TV service in Europe across Satellite and OTT. Its EvoBox Stream set top is Android TV-based with dedicated hardware.
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Dailymotion (France)
Founded in 2005, Dailymotion is the world’s second largest video aggregation platform. French mass media firm Vivendi owns a majority stake.
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DAZN (Global)
After debuting in 2016, DAZN quickly became the world’s fastest growing dedicated OTT sports platform and was on the verge of a global expansion until the Covid-19 pandemic. After prolonged delays, DAZN then realized its goal of launching globally in over 200 countries in late 2020, at a tantalizing introductory price.
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Deutsche Telekom
Deutsche Telekom (Germany)
The German giant opened up the full OTT version of MagentaTV (formerly Entertain TV) in October 2018 – releasing the shackles from an advanced TV offering and setting a precedent for European operators. Since then, Deutsche Telekom has been rolling out pay TV platform upgrades based around both RDK and Android TV.
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Dish Network
Dish Network (USA)
Dish launched its free TV Everywhere service, Dish Anywhere, in August 2010. Then in January 2015, Dish’s subscription OTT service, Sling TV, was unveiled and for the past few years has been a successful tool at offsetting the satellite TV exodus.
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Dish TV
Dish TV (India)
Newly merged with Videocon d2h, Dish TV is the second largest DTH provider in India behind Tata Sky, and became the first DTH operator in the country to launch an OTT video platform back in October 2013 with Dish Online, which now goes by Dish Anywhere. The mobile-first streaming add-on Watcho arrived in 2019 as a complementary service.
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DNA Oy (Finland)
The DNA Welho MatkaTV OTT service launched in September 2012, and was then followed by an upgraded system in 2015 simply called DNA TV.  DNA Oy is now owned by Telenor and has just sold its DTT pay TV business to competitor Digita Oy for an undisclosed sum.
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Foxtel (Australia)
Australian pay TV company Foxtel is jointly owned by Telstra and News Corp Australia. Foxtel currently runs a trio of video streaming services—Foxtel Now, Kayo Sports, and Binge. The SVoD service Presto was shuttered in early 2017.
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Get AS
Get AS (Norway)
Norwegian cable operator Get launched its Get TV mobile app in September 2014, around the same time it was acquired by TDC Group, before being sold to Telia in 2018.
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HBO has been experimenting with direct to consumer content since 2005, so it was no surprise when it decided to go D2C with HBO Now in the US in April 2015. HBO’s most ambitious OTT video offering to date—HBO Max—is scheduled to make its US debut in May 2020. HBO is now housed under the WarnerMedia division of AT&T, following the mega takeover deal of Time Warner for $108.7 billion in 2016/17.
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Hulu (USA)
Hulu first launched as an SVoD service in 2007 and went on to launch a live streaming service in May 2017 to accompany its VoD library. Hulu is now majority owned (67%) by Disney, which has an agreement with Comcast to acquire the remaining 33% from NBCUniversal in 2024, for a valuation of at least $27.5 billion.
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iflix (APAC)
iflix (APAC) (Malaysia)
Billed as the Netflix killer of Asia, iflix launched in Malaysia in May 2015 as a competitively priced SVoD offering and is available in 13 countries today. iflix has evolved into an OTT video offering covering all bases—which poses a key challenge for Netflix in these regions.
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KDDI (Japan)
KDDI is the second-placed mobile network operator in Japan, behind NTT. Its Video Pass SVoD service launched in 2012 and now goes as the au Smart Pass platform, which was only injected with video content for the first time in June 2020.
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Korea Telecom
Korea Telecom (South Korea)
KT launched its first streaming service Olleh TV in 2012, followed by the OTT offering Telebee in September 2017, via its DTH arm KT Skylife. However, in January 2020, reports emerged claiming that Telebee will stop streaming imminently, although the Android TV set top will reportedly continue working.
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KPN (Netherlands)
KPN is the incumbent operator in the Netherlands and is a company with serious survival challenges. Its main TV offering is the IPTV service iTV, and although It launched the OTT service KPN Play in late 2015, this lasted less than three years and was shuttered in July 2018.
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LG U+ (South Korea)
A subsidiary of the electronics giant LG, the South Korean telco LG Uplus offers IPTV, broadband, and telephony. It also served up content via the mobile-first live and on-demand service U+ Mobile TV, until this was shut down in mid-2021.
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