Intel chases cars at CES, prays it knows what to do when it catches one

Intel is continuing its diversification initiative at CES this year, moving its automotive ambitions into a new dedicated brand called Intel Go. The move, which saw Go fully spun out of the IoT wing, is an attempt to brace against uncertain futures in Intel’s core businesses – which are under pressure from GPU computing in data centers, the emergence of ARM server chips, and a turbulent consumer PC market. The big announcement from Intel is that it is launching two new developer kits for automakers looking to add a brain to their vehicles. With a variant based around the low-power Atom processor, and another with a much more powerful Xeons backed up by new Arria 10 FPGAs, Intel is pitching…