Rethink TV
Rethink TV forecasts and explains how changing business models will revolutionize video delivery
“570% increase in the number of voice control units will occur by 2022”
This report is about Voice Control of TV entertainment through remote controls. It’s also a global forecast of the size of the market over the next four years. With a myriad of possible options to formulate a coherent strategy, pay TV operators and their suppliers are caught between a rock and a hard place.
Should they build only a “specialist” voice control service? Should they embark on a side-journey of emerging platforms such as Google Voice, Apple’s Siri or Alexa? Or should they do nothing, just sit on their hands and see what happens?
The latter might go against the cautionary lessons of technology history. One’s destiny is hard to control when a newcomer is allowed to dominate a market as, say, Microsoft controlled the PC market or as Google’s Android now controls the handset and set-top markets.
This report:
Early adopters of Voice TV Remotes include Comcast in the US, in 2015, Dish Networks in 2017, when it also integrated with Amazon’s Alexa, and AT&T which has an FCC filing for a device to be offered in early 2018.
There are advanced efforts in voice projects involving different languages, dialects and resources in France, Switzerland, Spain, the UK, Germany, Italy, Portugal, Japan, Korea and Australia.
These are examined in detail in the report, including why for most part they are using TV Voice Remotes, and in a handful of cases they also include integration with either generic voice assistants, such as Alexa.
Chloe Spring (Marketing Manager): [email protected]
Office Phone: +44 (0)1179 257019
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Rethink TV forecasts and explains how changing business models will revolutionize video delivery