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Rethink TV

Rethink TV is a research & data service publishing OTT technology forecasts, explaining how changing business models will revolutionize video delivery.  Rethink TV also tracks the top global Pay TV operators/streaming service providers and their relationships with technology vendors. Available on an annual subscription basis, Rethink TV is designed as a tool to increase revenues from OTT video markets and survive the rethink of TV.

  • Rethink TV Subscription

    Subscription Content

    When you sign up to the Rethink TV service, you receive all of the following content, included in one price:

    • Eight new forecasts across the 1-year service period.
    • ALL previously published reports, as listed below (click on ‘older reports’ at the bottom of the page to navigate to the next page of reports)
    • Access to Rethink TV’s Analysts, for questions.
    • Invitations to Rethink TV Analyst webinars.
    You can purchase your Rethink TV subscription online, or we can send an invoice on 30 days payment terms.  Contact [email protected] for details.

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30 January 2023

Subscription Video on Demand Market Forecast 2023-2028

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    Snapshot Summary

    • Global services’ subscriber counts grow from 738.9 million in 2022, to 1.89 billion in 2028 – passing the total count of broadband households.
    • Global revenue grows from around $75.83 billion in 2022, to around $171.86 billion in 2028.
    • ARPU remains fairly flat, as competitive pressures build.
    • Advertising strategy will attempt to retain both subscriber counts and ARPUs.
    • Threat of consolidation is waning, but not off the cards.

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13 December 2022

Rethink TV: The 2022 Retrospective

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    Rethink TV summarise all of their reports from the past couple of years. What follows are our high-level thoughts on our output over the past couple of years, and where relevant, our thoughts on how the updates of these datasets will be impacted by recent developments in the sectors. These are intended to give subscribers an insight into where the next year will take us.

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6 December 2022

Investigating the Energy Use of Video Delivery and Consumption 2022-2027

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    Our hope is that this report will merely be Rethink TV’s introduction into the world of sustainability within video, provoking conversation and contributions from across the ecosystem by the next time we refresh this model. As the title suggests, this first report is simply an ‘investigation’ into energy consumption, and not a definitive reading as other initiatives like Greening of Streaming are trying to achieve.

    Although carefully considered, the model was constructed with broad strokes in a high-level manner. We hope that in the spirit of sustainability being a universal issue, our future work on the subject will involve active contributions from the industry. This is an attempt to answer a question that our clients ask us recently – “what is the environmental impact of the video industry?”

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

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    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

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6 October 2022

Video Delivery Market Forecast 2022-2028

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    Rethink TV is refreshing its CDN market forecasts, and this year, Open Caching is the technology that has set the industry abuzz. Following previous examinations of WebRTC and Decentralized CDN, it looks like Open Caching is better placed to disrupt the CDN vendors, but negotiating interoperability contracts with the content providers could still prove challenging.

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

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25 August 2022

Operator Profiles Database

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    We have reformatted the profiles process to make it more streamlined, from a production and maintenance point of view. Moving forward, the focus will be on the spreadsheet, with notes in cells where additional information is needed. This list of operators, which has shrunk from 100 to 92 through the inevitable industry consolidation, will be maintained.

    Depending on customer demand and enthusiasm, the list of operators could be expanded. Our current majority focus remains on the technology market forecasts, and tying the operator profile database into the larger historical data we collect for the forecasting element is possible. If these profiles and this database are of value to you, please let us know, so that we can prioritize this expansion.  Market dynamics

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

    Purchase an annual subscription to Rethink TV

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  • Download Executive Summary
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1 August 2022

Open Internet Contribution Transport Protocol Forecast 2022-2027

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    The latest forecast from Rethink TV charts the adoption of open-internet contribution transport protocols, as they displace the incumbent dedicated satellite and fiber links. Examining this growth in the hardware, software, cloud, and networking revenue, this open-internet alternative is a growing market – but one that highlights how the legacy approaches are being bypassed in an industry that had to very quickly embrace Cloud Production.

    Included with your purchase, you will receive 1-year access to Rethink TV:

    • Open Internet Contribution Transport Protocol Forecast (PDF and XLS)
    • ALL previously published reports (see listings below)
    • At least 8 NEW reports across the 1-year period
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

    Purchase an annual subscription to Rethink TV

    Please select a license option
  • Download Executive Summary
    Please fill your email address