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Rethink TV

Rethink TV is our video research team, producing market forecasts, technology white papers and tracking operator-technology vendor relationships in OTT video.

  • Rethink TV Subscription

    Rethink TV is a research service with a series of forecasts of core OTT video technologies and applications explaining how changing business models will revolutionize video delivery. It also comprises profiles of the 100 largest operators in the world, and the technology stacks they use to deliver OTT video content.

    Available on an annual subscription basis, it’s designed as a tool to increase revenues from OTT video markets and survive the rethink of TV.

    Subscription Content

    • Rethink TV Profiles | A library of over 100 OTT Operator Profiles is held at our website.  There are new updates to these profiles each week, providing analysis of the top TV operators globally.
    • Rethink TV Reports & Forecasts | The delivery of a report/forecast to aid business decisions. At least eight per year, plus archive access.
    • Exclusive Web Access | Paid subscribers have unlimited access to the full Rethink TV archives held at our website. [See the Back Catalogue of Reports below also.]
    • Access to Rethink TV’s Editor and Analysts for questions.
    • Full back-up service from our Client Relations team.
    Prices shown include VAT for UK and EU.

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1 August 2022

Open Internet Contribution Transport Protocol Forecast 2022-2027

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    The latest forecast from Rethink TV charts the adoption of open-internet contribution transport protocols, as they displace the incumbent dedicated satellite and fiber links. Examining this growth in the hardware, software, cloud, and networking revenue, this open-internet alternative is a growing market – but one that highlights how the legacy approaches are being bypassed in an industry that had to very quickly embrace Cloud Production.

    Included with your purchase, you will receive 1-year access to Rethink TV:

    • Open Internet Contribution Transport Protocol Forecast (PDF and XLS)
    • ALL previously published reports (see listings below)
    • At least 8 NEW reports across the 1-year period
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

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29 June 2022

Content Recommendation Engines Forecast 2022-2027

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    On a per-user basis, the total addressable market (TAM) for Content Recommendation Engine software will grow from $4.2 billion in 2022 to $6.3 billion in 2026.  This will be driven by a rapid expansion in the number of video users. As viewing habits fragment across a range of video services, each platform will have to invest to prove their worth to non-committal, over-subscribed users by recommending attractive content from the get-go.  Equally, pay TV operators will have to spend more to become efficient aggregators of OTT content if they have any chance of slowing the inevitable customer exodus.

    This forecast aims to zoom in on Content Recommendation Engines as a standalone technology and assess the value they offer to the video industry.

    Included with your purchase, you will receive 1-year access to Rethink TV:

    • Content Recommendation Engines report (PDF and XLS)
    • ALL previously published reports (see listings below)
    • At least 8 NEW reports across the 1-year period
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

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  • Download Executive Summary
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25 May 2022

Low Latency Distribution 2022-2027

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    Like many technological discussions in the video industry, the emerging low latency distribution protocols are surrounded by both lots of hype and piles of doubt. This report cuts through that uncertainty, and paints a grounded picture of the expected roadmap for LL-HLS, LL-DASH, HESP, and of course CMAF – having polled the most important stakeholders in the video industry.

    Included with your purchase, you will receive 1-year access to Rethink TV:

    • Low Latency Distribution report (PDF and XLS)
    • ALL previously published reports (see listings below)
    • At least 8 NEW reports across the 1-year period
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

    Purchase an annual subscription to Rethink TV

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  • Download Executive Summary
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8 April 2022

SVoD & AVoD Forecast 2022-2027

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    Despite the current hysteria surrounding Netflix’s historic subscriber loss, the collective SVoD giants are on track to expand their reach, with the challengers well-placed to secure their own slices.

    This report from Rethink TV is critical for anyone who wants to understand the transformative impact of SVoD and AVoD, which have massively disrupted the core pay TV market. These SVoD platforms are swiftly becoming global considerations, but their regional impact will be keenly felt on the pay TV operators. 

    The report collates the global SVoD and AVoD subscriber and monthly active user (MAU) counts, as well as the revenues for each. Here, we find that the SVoD market grows from some 723 million subscribers in 2022 to 1.81 billion in 2027, with revenue growing from $72.1 billion to $170.85 billion. For AVoD, the MAU count grows from 6.81 billion today to over 8.62 billion in 2027, with the advertising revenue growing from $50.18 billion to $91.36 billion – as the ARPU is bolstered.

    Companies mentioned in this report:  Amazon, Apple, AT&T, BiliBili, Comcast, Crackle Plus, Crunchyroll, CuriosityStream, Dailymotion, Discovery+, Disney+, Facebook, fuboTV, Google, HBO Max, Hulu+, Iflix, Instagram, iQIYI, Le.com, MX Player, Netflix, Now, Paramount, Peacock, Pluto TV, Prime Video, Roku, Sky, Sony, Starz, Tencent Video, Tubi, Twitch, Viki, Viu, Voot, Vudu, WarnerMedia, Xumo, Youku, YouTube


    Included with your purchase, you will receive 1-year access to Rethink TV:

    • SVoD & AVoD report (PDF and XLS)
    • ALL previously published reports (see listings below)
    • At least 8 NEW reports across the 1-year period
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

    Purchase an annual subscription to Rethink TV

    Please select a license option
  • Download Executive Summary
    Please fill your email address
31 January 2022

Multicast-ABR Market Forecast 2022-2027

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    This report is critical for anyone who wants to understand the future of the Multicast-ABR marketplace, and its history. An often misunderstood technology, it has real tangible benefits for operators facing challenging network environments. Not all operators will require M-ABR to alleviate their bandwidth challenges, but as audiences increasingly switch to live content delivered OTT, M-ABR must be considered and evaluated as part of the stack.


    Client Review of Multicast-ABR Market Forecast

    “I recently read Rethink TV’s latest work, “M-ABR Forecast 2022-2027”. I’d originally intended to browse through the 29-page report from a high level. However, once I started to read, I found myself unable to put it down. The report was easily consumable, divided into sensible, digestible, sections and topics. It was instructive from a basic level all the way to complex points, yet it deconstructed complex topics in an easy-going fashion to make them very accessible. In short, the forecast was absolutely comprehensive, packed full of knowledge, and covered everything from networks to business cases to vendors, pros and cons, latest statistics and intelligent projections, and was a splendid way to get valuable industry training at my own pace. Well done, Rethink TV!”
    Meir Lehrer, VP Portfolio Development, MediaKind

    Companies mentioned in this report:  Adobe, Agile Content, Akamai, Amino, Anevia, Ateme, Apple, Arris, Broadpeak, CableLabs, Cellcom, Comcast, CommScope, DAZN, Delta Fiber, Dotscreen, DVB Project, Edgeware, Enensys, Ericsson, Expway, IBM, IETF, Kaltura, MediaKind, MegaCable, Microsoft, Netflix, Nokia, Quadrille, Qwilt, RIST Forum, SRT Alliance, Technicolor, TIM, Velocix, Verizon, Viaccess-Orca, Wowza, Wyplay, Zixi, ZTE

    Included with your purchase, you will receive 1-year access to Rethink TV:

    • Multicast-ABR report (PDF and XLS)
    • ALL previously published reports
    • At least 8 NEW reports
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

    Purchase an annual subscription to Rethink TV

    Please select a license option
  • Download Executive Summary
    Please fill your email address
7 December 2021

WiFi Cloud Management, Multi-AP, WiFi 6, 6E & 7 Forecast– 2021-2026

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    The state of consumer WiFi is set to transform considerably over the next five years as broadband infrastructure becomes smarter, stronger and more flexible – as operators capture the Multi-AP market. These operators will increasingly deploy WiFi Cloud Management (WCM) software, additional access points for homes (Multi-AP), and new CPE that will lay the groundwork for WiFi 6, WiFi 6E, and eventually WiFi 7.  In our period, WiFi will become significantly ‘smarter’, both due to the increased decisioning capacity for management software that comes with the expansion into the cloud, but also due to the increased flexibility in decision making that is enabled by Multi-AP set ups.  As such, the number of homes with more than one access point (AP) will grow considerably in the next five years, although this number will start to plateau at the market cap in North America by 2026. Globally, Multi-AP technologies will encompass over a quarter of all broadband homes by 2026, at 325 million homes.


    Client Review of WiFi Market Forecast

    “I spent a weekend deep diving in the 46 page long WiFi Cloud Management forecast from Rethink TV (WiFi Cloud Management Multi-AP, WiFi 6, 6E & 7 Forecast– 2021-2026). The report is packed with forecast statistics on the various WiFi standards, how Managed WiFi is predicted to grow and how many homes are forecasted to be Multi-AP. In addition, it also takes the WiFi client market into perspective as WiFi clients are a driving factor behind the rollout of new WiFi technology in our homes. In addition to all the facts, Rethink TV provides an overview of their private discussions held with all operators and vendors contributing to the report, this was especially interesting as it gave some extra flavour to the reading. All in all, it is a very comprehensive and useful report, a kind of must read for companies in the business of connected home. Thank you, Rethink TV, look forward to follow-ups.”

    Conny Franzén, CEO Inteno Group AB

    Companies mentioned in this report:
    Actiontec, Agem, Airties, Akoustis, Amazon, Apple, Arcadyan, Arris, Assia, ASUS, AT&T, AVM, Bell Canada, Broadband Forum, Broadcom, Calix, Calix, Charter, Comcast, Compal, Broadband, Dell, Devolo, DirectTV, D-Link, FCC, Google, Hitron, HP , Huawei, IEEE, Intel, Lenovo, LG, Liberty Global, Linksys, MediaTek, Netgear, ON Semiconductor, Orange, Panasonic, Plume, Qorvo, Qualcomm, Quantenna, Samsung, Sercomm, Sky, Skyworks, Skyworth, SMC Networks, SoftAtHome, Synology, Taiyo Uden, Technicolor, TP-Link, Ubee, Verizon, WiFi Alliance, Wireless Broadband Alliance, Wyze, Xiaomi, Zyxel

    Included with your purchase, you will receive 1-year access to Rethink TV:
    • WiFi  report (PDF and XLS)
    • ALL previously published reports
    • At least 8 NEW reports
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

    Purchase an annual subscription to Rethink TV

    Please select a license option
  • Download Executive Summary
    Please fill your email address