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Rethink TV

Rethink TV is our video research team, producing market forecasts, technology white papers and tracking operator-technology vendor relationships in OTT video.

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    Rethink TV is a research service with a series of forecasts of core OTT video technologies and applications explaining how changing business models will revolutionize video delivery. It also comprises profiles of the 100 largest operators in the world, and the technology stacks they use to deliver OTT video content.

    Available on an annual subscription basis, it’s designed as a tool to increase revenues from OTT video markets and survive the rethink of TV.

    Subscription Content

    • Rethink TV Profiles | A library of over 100 OTT Operator Profiles is held at our website.  There are new updates to these profiles each week, providing analysis of the top TV operators globally.
    • Rethink TV Reports & Forecasts | The delivery of a report/forecast to aid business decisions. At least eight per year, plus archive access.
    • Exclusive Web Access | Paid subscribers have unlimited access to the full Rethink TV archives held at our website. [See the Back Catalogue of Reports below also.]
    • Access to Rethink TV’s Editor and Analysts for questions.
    • Full back-up service from our Client Relations team.
    Prices shown include VAT for UK and EU.

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6 December 2022

Investigating the Energy Use of Video Delivery and Consumption 2022-2027

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    Our hope is that this report will merely be Rethink TV’s introduction into the world of sustainability within video, provoking conversation and contributions from across the ecosystem by the next time we refresh this model. As the title suggests, this first report is simply an ‘investigation’ into energy consumption, and not a definitive reading as other initiatives like Greening of Streaming are trying to achieve.

    Although carefully considered, the model was constructed with broad strokes in a high-level manner. We hope that in the spirit of sustainability being a universal issue, our future work on the subject will involve active contributions from the industry. This is an attempt to answer a question that our clients ask us recently – “what is the environmental impact of the video industry?”

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    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

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6 October 2022

Video Delivery Market Forecast 2022-2028

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    Rethink TV is refreshing its CDN forecasts, and this year, Open Caching is the technology that has set the industry abuzz. Following previous examinations of WebRTC and Decentralized CDN, it looks like Open Caching is better placed to disrupt the CDN vendors, but negotiating interoperability contracts with the content providers could still prove challenging

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25 August 2022

Operator Profiles Database

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    We have reformatted the profiles process to make it more streamlined, from a production and maintenance point of view. Moving forward, the focus will be on the spreadsheet, with notes in cells where additional information is needed. This list of operators, which has shrunk from 100 to 92 through the inevitable industry consolidation, will be maintained.

    Depending on customer demand and enthusiasm, the list of operators could be expanded. Our current majority focus remains on the technology forecasts, and tying the operator profile database into the larger historical data we collect for the forecasting element is possible. If these profiles and this database are of value to you, please let us know, so that we can prioritize this expansion.

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

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1 August 2022

Open Internet Contribution Transport Protocol Forecast 2022-2027

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    The latest forecast from Rethink TV charts the adoption of open-internet contribution transport protocols, as they displace the incumbent dedicated satellite and fiber links. Examining this growth in the hardware, software, cloud, and networking revenue, this open-internet alternative is a growing market – but one that highlights how the legacy approaches are being bypassed in an industry that had to very quickly embrace Cloud Production.

    Included with your purchase, you will receive 1-year access to Rethink TV:

    • Open Internet Contribution Transport Protocol Forecast (PDF and XLS)
    • ALL previously published reports (see listings below)
    • At least 8 NEW reports across the 1-year period
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

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29 June 2022

Content Recommendation Engines Forecast 2022-2027

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    On a per-user basis, the total addressable market (TAM) for Content Recommendation Engine software will grow from $4.2 billion in 2022 to $6.3 billion in 2026.  This will be driven by a rapid expansion in the number of video users. As viewing habits fragment across a range of video services, each platform will have to invest to prove their worth to non-committal, over-subscribed users by recommending attractive content from the get-go.  Equally, pay TV operators will have to spend more to become efficient aggregators of OTT content if they have any chance of slowing the inevitable customer exodus.

    This forecast aims to zoom in on Content Recommendation Engines as a standalone technology and assess the value they offer to the video industry.

    Included with your purchase, you will receive 1-year access to Rethink TV:

    • Content Recommendation Engines report (PDF and XLS)
    • ALL previously published reports (see listings below)
    • At least 8 NEW reports across the 1-year period
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

    Purchase an annual subscription to Rethink TV

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  • Download Executive Summary
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25 May 2022

Low Latency Distribution 2022-2027

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    Like many technological discussions in the video industry, the emerging low latency distribution protocols are surrounded by both lots of hype and piles of doubt. This report cuts through that uncertainty, and paints a grounded picture of the expected roadmap for LL-HLS, LL-DASH, HESP, and of course CMAF – having polled the most important stakeholders in the video industry.

    Included with your purchase, you will receive 1-year access to Rethink TV:

    • Low Latency Distribution report (PDF and XLS)
    • ALL previously published reports (see listings below)
    • At least 8 NEW reports across the 1-year period
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

    Purchase an annual subscription to Rethink TV

    Please select a license option
  • Download Executive Summary
    Please fill your email address