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Rethink TV

Rethink TV is our video research team, producing market forecasts, technology white papers and tracking operator-technology vendor relationships in OTT video.

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    Rethink TV is a research service with a series of forecasts of core OTT video technologies and applications explaining how changing business models will revolutionize video delivery. It also comprises profiles of the 100 largest operators in the world, and the technology stacks they use to deliver OTT video content.

    Available on an annual subscription basis, it’s designed as a tool to increase revenues from OTT video markets and survive the rethink of TV.

    Subscription Content

    • Rethink TV Profiles | A library of over 100 OTT Operator Profiles is held at our website.  There are new updates to these profiles each week, providing analysis of the top TV operators globally.
    • Rethink TV Reports & Forecasts | The delivery of a report/forecast to aid business decisions. At least six per year, plus archive access.
    • Exclusive Web Access | Paid subscribers have unlimited access to the full Rethink TV archives held at our website. [See the Back Catalogue of Reports below also.]
    • Access to Rethink TV’s Editor and Analysts for questions.
    • Full back-up service from our Client Relations team.
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30 April 2021

Media & Entertainment Transcoding Workload and Device Royalty Forecast 2020-2030

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    HEVC fallout damages VVC adoption, AV1 grows on back of Android TV and OTT, LCEVC takes root, in $7.8 billion annual royalty market

    The arrival of a new generation of video codecs, the first designed for our streaming-first media and entertainment world, will disrupt the transcoding market substantially, over the course of the next ten years.

    The next generation of codecs are set to be more costly, and this means that the Total Addressable Market (TAM) for video device royalties will grow 146% to $8.42 billion in the decade following 2020. Meanwhile, the Service Obtainable Market (SOM), what we believe to be the likely path, will grow to $7.62 billion in 2030. This means that patent pools will be collecting ever more royalties from the available market, with the total SOM reaching over 90% of the TAM by the end of the period.

    This report is critical for anyone who wants to understand how transcoding workloads are going to dramatically shift in the next decade as the next generation of codecs arrive. The answer sheds light on how OEMs will have to loosen their purse strings to keep up with consumer demand and puts a cool-headed roadmap on how and when these changes will likely take place.

    Companies mentioned in this report: Access Advance, Alliance for Open Media (AOMedia), Altera, Amazon, AMD, Apple, ARM, Ateme, AWS Elemental, Beamr, Bitmovin, Cisco, Dolby, Dolby Labs, Encoding.com, Ericsson, ETRI, Facebook, Fraunhofer, Fujitsu, GE, Godo Kaisha IP Bridge, Google, Harmonic, Huawei, IBM, IEC, Intel, InterDigital, ISO, ITU, JVC Kenwood, LG Electronics, Maxell, Media Coding Industry Forum (MC-IF), MediaKind, MediaTek, Microsoft, Mitsubishi Electric, Moving Picture Experts Group (MPEG), Mozilla, MPEG Licensing Administration (MPEG LA), MVMO, NAB, NEC, Netflix, NTT, Nvidia, On2 Technologies, Orange, Panasonic, Philips, Qualcomm, Samsung, Sharp, Sisvel, SK Telecom, Sky Italia, SmugMug, Sony, Synamedia, Tagivan, Tata Elxsi, Telecom Italia, Thaicom, Toshiba, Tremmen, Tecnologica

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    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)1962 732886

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19 February 2021

OTT Security market reaches $452 million, as live sports draw nearer to the direct-to-consumer cliff-edge

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    Live Sports OTT Security Forecast 2018-2026

    Rethink Technology Research finds that the market for protecting Live Sports delivered Over the Top (OTT) will reach $452 million annually, by 2026, as Linear TV viewing declines

    Live Sports are the last bastion of Pay TV, and are held in high regard by the operators and broadcasters. They are the last service tethering customers to their cable and satellite packages, but these operators know that it is a question of when not if, for when the sports leagues pull the trigger and pursue a direct-to-consumer model – leaving the operators to wither on the vine.

    Early experiments have taken root, and are growing into tempting fruit – with sports leagues now evaluating whether an OTT application with no middleman is a better profit margin and customer experience than relying on the operators and their respective deep pockets.

    Accordingly, the market for the security software and services that cater to these OTT services will enjoy strong growth through the period, reaching $452 million by 2026. There are no surprises, in terms of regional performance, but across the board, the amount of Live Sports viewing that takes place on traditional linear TV is declining.

    Companies mentioned in this report:

    Amazon, Apple, ArabSat, BeIN Sports, castLabs, DAZN, Facebook, FriendMTS, Google, Intertrust, Irdeto, KBoxServ, La Liga, Microsoft, Nagra, NBA, NFL, Synamedia, TikTok, Twitch, Twitter, Verimatrix, ViaccessOrca, Vitrium

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    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)1962 732886

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4 January 2021

Pay TV and Broadband place their last chips on understanding the customer

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    Pay TV and Broadband place their last chips on understanding the customer

    Customer Journey Management Forecast 2020-2026

    Rethink Technology Research finds that Customer Journey Management offerings will save operators over $10.5 billion in churning revenues over the forecast period

    With a rocky road ahead for their core offerings, triple play operators are having to weaponize customer care in order to keep a hold on their revenues. Traditional OSS/BSS offerings are not up to the job, which has given rise to a new breed of vendors, focused on improving QoS and customer experiences with household-level analytics.

    Rethink TV has grouped these vendors under a new umbrella term, ‘Customer Journey Management’ (CJM), and forecasts that this market will grow to $24.6 billion by 2026 – across the Broadband and Pay TV segments. Through the forecast period, this will save operators $10.5 billion in churning revenues, as high-level, granular analytics allow operators to improve their QoS at a household level.

    Companies mentioned in this report:

    3SS, Accenture, AirTies, Alcatel-Lucent, Amazon, Amdocs, ASSIA, Bitmovin, Cerillion, Ciena, Cisco, Comarch, Comcast, Conviva, CSG International, Don River,
    Ericsson, ETI, Facebook, Google, Hitron, HPE, Huawei, IBM, IMImobile, Infosys, Intec, Intraway, Kustomer, MarketONE, MediaKind, Microsoft, NetCracker, Netezza, Nice People at Work, Nokia, Oracle, Plume, Rakuten, Reliance Jio, Salesforce, SoftAtHome, SpaceX, Sweepr, Tech Mahindra, Telcordia, UXP Systems, Veego, Vendicia.

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)1962 732886

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28 September 2020

CDN and WebRTC Video Forecast 2020-2025

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    Pure WebRTC services emerge to take share from Private CDN vendors, as total CDN market hits $33 billion by 2025

    Rethink Technology Research finds that Multi-CDN accounts for 72% of Total CDN by 2025, as developing regions with worse Public CDN options surpass North America and Europe.

    As the percentage of global internet traffic that is video creeps up from 69.4% to 75.8%, between 2020 and 2025, Multi-CDN deployments will graduate from commonplace to essential. The Multi-CDN market will grow to $24 billion, as more video services begin using multiple CDN suppliers, to ensure better resilience and quality of service, and to negotiate lower prices from CDN suppliers.

    Amid this battle between Public CDN and Private CDN options, we also expect the emergence of Pure WebRTC distribution services, as an alternative to CDNs. Predominantly targeting live video, and driven by the emergence of the SRT, RIST, and CMAF protocols, these Pure WebRTC services are projected to grow from around 1.2% to 8.3% of total Multi-CDN traffic – as streaming video services turn to cheaper alternatives to CDNs.

    Companies mentioned in this report:

    Akamai, Alibaba, Amazon CloudFront, Anevia, Broadpeak, CDNnow, CDNvideo, CenturyLink
    (Lumen), CloudFlare, Concurrent, Conversant Solutions, Edgemesh, Edgeware, Eluv.io, Fastly, G-CoreLabs, Google, Globecast, Haivision, LimeLight Networks, Livepeer, MediaKind, Microsoft, Nanocosmos, Net Insight, OctoShape, Peer5, PeerCDN, Qumu, Red5 Pro, StreamRoot, Strivecast, Synamedia, Teltoo, Vecima, Velocix, Verizon EdgeCast, Viblast, Vidgo, Wowza, Zixi

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)1962 732886

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    If you have any questions, please contact [email protected] for more information.
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23 July 2020

New Kids on the Block – the next video wave

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    Long Form, Social Media, and Gaming Online Video grow to $171.5 billion market by 2025, as core pay TV market continues decline

    Rethink Technology Research finds that long-form video from outside the traditional pay TV ecosystem will grow aggressively, as new generation of viewers strays farther from reach

    Our latest Rethink TV forecast demonstrates the slow decline of pay TV, and the rise of the OTT market – both SVoD, and this new sector. So while the growth in SVoD that stems from the conventional TV and movie industry does more than offset the losses we see in pay TV line, what Rethink TV wanted to do was quantify ‘the other’ – long-form video content that does not originate from TV and film studios, that isn’t delivered over pay TV infrastructure, and that is often available freely to viewers.

    Defining this sector has been difficult, but we chose to focus on three constituent parts – Long Form online video, Social Media video, and Gaming video. Collectively, for the purposes of this forecast, we’ll refer to them as LSG.

    Our research shows how LSG grows faster than SVoD, and is on track to close the gap with pay TV within a couple of decades. That event could be the end of pay TV as we know it and of course sports rights, as they de-couple from pay TV could have a huge part to play in that, and we have already published a forecast on those.

    Companies mentioned in this report:

    Amazon, AT&T, Comcast, Crunchyroll, Dailymotion, Disney, Facebook, Google, HBO, iQIYI, Le.com, Microsoft, MX Player, Netflix, Peacock, Snapchat, Tencent Video, TikTok, Tune.pk, Twitter, Viki, Vimeo, Viu, Voot, Youku, YouTube

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)1962 732886

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
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18 May 2020

Subscription VoD peaks, as Covid-19 lockdown drives sales

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    SVoD FORECAST TO 2025

    Rethink Technology Research finds that COVID-19 lockdowns provide an 8.7% immediate lift to the SVoD market, which reaches $72.3 billion and 775.8 million subscribers in 2025

    The global Subscription Video on Demand (SVoD) market is projected to be positively impacted by the COVID-19 lockdowns, as consumers turn to SVoD services to fill increased viewing hours and restrictions on movie theater attendance. Disney’s arrival on the global streaming stage could not have come at a more opportune time, and it is projected to soon pass Amazon’s Prime Video viewership, and close the gap on first-place Netflix towards the end of 2025.

    The collective streaming providers are the nail in the coffin for traditional pay TV approaches, and it is hard to see how viewers with two or more SVoD services can ever return to the conventional pay TV model. The three streaming providers have had the biggest opportunity to rip market share from the pay TV market handed to them on a plate, and their projected success here means that they will fundamentally alter the viewing habits of hundreds of millions of households

    Combined, this is a market that reaches 775.8 million global subscribers, worth $72.3 billion in 2025. That growth comes at the expense of traditional pay TV services, and the uplift expected from the COVID-19 lockdowns will have long-lasting affects. Once kids are locked into an SVoD library, and Disney’s does look particularly enticing, parents are going to be quite reluctant to cancel that service, and when the prices are this low, the SVoD services become very sticky offerings. When measured against our historic projections, we believe that the lockdowns will result in an 8.7% increase in subscriptions, and a 7.9% increase in revenue, in 2020.

    Companies mentioned in this report:

    AT&T, HBO, Comcast, Sky, Disney, Hotstar, Netflix, Amazon.

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