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May 24, 2024

FAST Market Forecast to 2029 - Critical insights for stakeholders navigating OTT market consolidation

$14bn FAST revenue a drop in OTT ocean by 2029

Despite a 134% spike in advertising revenue in 2029, FAST will trail in the wake of other OTT video platforms. However, it still poses a huge opportunity for budget-conscious video services that are looking to expand their offering without breaking the bank.

Continued consolidation of the OTT market is a certainty. This report provides the numbers to assess how all the key actors in FAST will perform in the coming years. The mad goldrush of the past few years has made it cheaper than ever to have a crack at FAST, with vendors offering cheap, full suites of services to manage all aspects of a channel; from ingest, to playout, to distribution deals and advertising integrations.

If you’re a video stakeholder navigating the oncoming consolidation of the OTT sector, contact us now to discuss a purchase of this report.

This forecast includes a PDF report, backed with a wealth of graphs and charts and accompanying XLS dataset. The report measures the user base, watch time, ad revenue and ARPU of FAST platforms, as opposed to individual FAST channels.

KPIs tracked:

  • Monthly Active Users, Monthly Hours Watched, Advertising Revenue, Average Revenue Per User
  • Breakout of OEM-led detail


  • Amazon Freevee, Crackle Plus, LG Channels, Local Now, Mango from Molotov TV, Plex, Pluto TV, Rakuten TV, rlaxx TV, Samsung TV Plus, Sling Freestream, SportsTribal, The Roku Channel, TiVo+, Tubi, Vizio WatchFree, Xumo Play

Regions covered:

  • North America, Latin America, Europe, Asia Pacific, MENA

FAST is not as serious a competitor to the flagship SVoD and AVoD apps of our time.  However, video services of all shapes and sizes view it as the budget-friendly, zeitgeist offering that will galvanize their footprint and increase revenues. Content owners see it as an effortless way to monetize old IP that is long past its best. Advertisers see heavily curated inventory opportunities and return-path data for campaign reporting.

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