Long Form, Social Media, and Gaming Online Video grow to $171.5 billion market by 2025, as core pay TV market continues decline
Rethink Technology Research finds that long-form video from outside the traditional pay TV ecosystem will grow aggressively, as new generation of viewers strays farther from reach
Our latest Rethink TV forecast demonstrates the slow decline of pay TV, and the rise of the OTT market – both SVoD, and this new sector. So while the growth in SVoD that stems from the conventional TV and movie industry does more than offset the losses we see in pay TV line, what Rethink TV wanted to do was quantify ‘the other’ – long-form video content that does not originate from TV and film studios, that isn’t delivered over pay TV infrastructure, and that is often available freely to viewers.
Defining this sector has been difficult, but we chose to focus on three constituent parts – Long Form online video, Social Media video, and Gaming video. Collectively, for the purposes of this forecast, we’ll refer to them as LSG.
Our research shows how LSG grows faster than SVoD, and is on track to close the gap with pay TV within a couple of decades. That event could be the end of pay TV as we know it and of course sports rights, as they de-couple from pay TV could have a huge part to play in that, and we have already published a forecast on those.