The Service Obtainable Market (SOM) for Embedded QoE Agents is set to hit over $9 billion by 2028. Strong growth over the next five years will flatten off towards 2028, in the face of a sharp drop in pricing for vendors and an OTT video market entering maturity.
Amid the unstoppable rise of OTT, it is too often forgotten that IP-delivered video still has a long way to go when it comes to catching up with the reliability of linear, Pay TV networks. In many ways, this poor user experience is the final obstacle to OTT wiping out Pay TV altogether.
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Rethink TV is a research & data service publishing OTT technology forecasts, explaining how changing business models will revolutionize video delivery. Rethink TV also tracks the top global Pay TV operators/streaming service providers and their relationships with technology vendors. Available on an annual subscription basis, Rethink TV is designed as a tool to increase revenues from OTT video markets and survive the rethink of TV.