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Video & Entertainment
July 27, 2023

Quality of Experience Market Forecast 2023-2028

$9.2 billion market flattens off amid vendor consolidation and a 29% drop in prices 

The Service Obtainable Market (SOM) for Embedded QoE Agents is set to hit over $9 billion by 2028.  Strong growth over the next five years will flatten off towards 2028, in the face of a sharp drop in pricing for vendors and an OTT video market entering maturity.  

Amid the unstoppable rise of OTT, it is too often forgotten that IP-delivered video still has a long way to go when it comes to catching up with the reliability of linear, Pay TV networks. In many ways, this poor user experience is the final obstacle to OTT wiping out Pay TV altogether.

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Rethink TV

Rethink TV forecasts and explains how changing business models will revolutionize video delivery