The past decade or so has seen Social Media platforms completely transform from communication tools, with sprinklings of entertainment, into fully-fledged entertainment hubs. This transition is still in its early days, meaning that Social Media is a key player in the power vacuum that is following the decline of Pay TV where, too often, the SVoD, AVoD and FAST branches of Long-form OTT are considered to be the only contenders.

This report looks at the top six global Social Media video platforms: 

• Facebook, Instagram, Snapchat, TikTok (including China’s Douyin), YouTube and X (formerly Twitter)

The accompanying XLS dataset provides these regional KPIs:

• Monthly Active Users, Monthly Active Hours, Monthly Hours Watched and Advertising Revenue

Regions covered:

• North America, LatAm, Europe, APAC, MENA