Qualcomm Atheros (QCA), one of whose acquisitions invented HomePlug, made it very clear it intends HomePlug to be the major player in powerline networking globally. Representatives of the Qualcomm Atheros product management team us this week that it is developing and will soon announce a powerful HomePlug AV2 chip that it claims will surpass G.hn’s powerline chips in performance. They said QCA’s upcoming AV2 chip will be suited not just for powerline adapters. It is aimed at a much bigger market ‘ the embedded market in which CE makers build networking into their TV sets and other devices. They said the new AV2 chip will ‘break the tradition’ of price and power performance for embedded devices. QCA already knows about…