The annual Oracle OpenWorld conference saw the database giant stepping up its recent efforts to get closer to service providers. Its communications division unveiled a new edition of the company’s OSS family, which aims to help operators design, launch and deliver services such as LTE, VoIP, and cloud/IT services more rapidly and cheaply, as well as helping providers to span physical and virtual deployments.
Oracle also announced a Policy and Charging Analytics (PCA) solution, to monitor and understand the impact of policies and charging on network and subscriber usage, new offer launches and customer retention. The app generates data through reports and dashboards, which can be fed into customer service and marketing initiatives.
Also on the mobile front, Oracle said it had changed the way it builds user interfaces for mobile applications, with a new design platform called Alta. This is built on four cornerstones – mobile-first, simple layouts, more visualizations and a “clear information hierarchy”. It is already being used in the newest versions of Oracle’s Fusion Applications and was used to create mobile apps for its E-Business Suite. The UIs can
adapt to different device types and