In the past few years, Ericsson has sought to be as big a player in the TV and media market as it is in the mobile network, so the giant IBC broadcasting event is increasingly important to it. Its boldest move was to acquire Microsoft’s ailing MediaRoom platform, and this year, it announced two major partnerships, with Google and Intel, to help drive its efforts. Part of Ericsson’s interest in TV springs from the consolidation trend, as its traditional MNO customers merge or form partnerships with broadband and TV providers and chase converged platforms to support multiplay services and multiscreen delivery of video. It also aims to expand the pool of service providers in which it can fish, as it…