Cloud Production undergoes baptism of fire, as pandemic pushes remote technologies to the fore, with Sport the biggest driver

The move towards cloud-based production environments has been rapidly accelerated by the Covid-19 pandemic, which has forced the video ecosystem to quickly shift to a new way of working, using cloud-based production techniques to solve the physical separation of their workforce.

The conventional thought that has dictated so many technology purchasing decisions, that all members had to be within arm’s reach, has been challenged by the pandemic, with cloud and remote production proving their worth. This trial by fire has shown that new techniques can be deployed, enabling new use cases and cost efficiencies inside a typically conservative industry.

Put simply, we expect total production costs in the video industry to grow from $291 billion in 2020 to around $376 billion in 2026. This comprises a lot of costs that are not part of Rethink’s usual technology focus, and so, we believe that Cloud Production revenues will rise from $601.87 million in 2020 to $2.48 billion in 2026. Growth is not delineated by regions, and will not be until this market has matured significantly.

This report is critical for stakeholders in the content creation industry, as well as those who are responsible for delivering that video to viewers. A raft of new technologies are taking root, which will significantly alter the production landscape – creating opportunities for those in the distribution realm to have a greater stake in the production market.

Companies mentioned in this report: Accsoon Technology, Adobe, Agama Technologies, Amagi, Amazon, Appear, Apple, Aspera, Ateme, Autodesk, Avid, Bitmovin, Blackbird, BlackMagic, Box, Brightcove, Canon, Cerberus, Corel, CyberLink, Dejero, Dropbox, Edius, EVS, Filmora, Frame.io, Globecast, Google, Grass Valley, Haivision, Harmonic, HitFilm, Hollyland, Inkee, JVC, Kaltura, Latakoo, Lightworks, LiveU, Live X, Magix, Maven, Media Silo, MediaKind, Microsoft, Nero, Net Insight, Nevion, Ooyala (Dalet), Open Broadcast Systems, Panasonic, Pinnacle, Pix, Red Bee Media, Ross Video, SampleDigital, Shift, Signiant, Sony, SWIT, Teradek, The Switch, Vaxis, Vimeo, WireDrive, Wondershare, Z-Cam, Zixi

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Roz Hilton (Business Development Director, Video Technologies)

[email protected]

+ 44 (0)7399 491840