Reliance Jio has managed to shake up the Indian mobile market with a combination of very low prices for basic services (even in one of the world’s lowest-ARPU countries), and a range of digital services that improve both its revenues and its stickiness. This marketing approach has been enabled by an agile network platform that delivers far lower cost of ownership, for its fiber and 4G networks. than its rivals enjoy. That has, in turn, been enabled by the tight control that Jio has over its architecture and supply chain, the telco says. Many key elements of Jio’s network were developed inhouse, with the operator setting out requirements and blueprints for its vendor partners to work with. In this respect,…