The world has been graced by the first ever content-adaptive silicon IP encoder core design, claim Allegro DVT and Beamr. The new design is being aimed at ASIC developers, who would want to integrate the core into their larger chips, in order to take advantage of the claimed 50% bitrate improvements. Of course, whenever you see claims about bitrate reductions without a discernible loss in image quality, it is worth remembering that most viewers are not going to be watching these videos on screens of sufficient size and display quality to notice a difference in signal data, especially if they are mobile users. Buffering and dropped frames, and the overall signal latency, are much more pressing concerns than whether the…