The competition for viewing attention has never been greater, and the fracturing of audiences is continuing apace. With sports being split among more and more platforms, the risk of a collapse in viewing segments is heightened, and with so many sources for video viewing outside of the traditional media and entertainment platforms, we are at the precipice of another tectonic shift.

Rethink TV’s 2023 Retrospective includes high-level reflections on our output over the past year, and where relevant, our thoughts on how forthcoming updates of these datasets will be impacted by recent developments in the sectors.