The largest tradeshow in the media and entertainment (M&E) industry wrapped up last week, with IBC in Amsterdam host to several mobile announcements. That industry is painfully aware that viewing time is shifting from large screens to small ones, with the smartphone-centric user-generated content (UGC) scene stealing share from Hollywood and broadcasters, too. Against the backdrop Ericsson claim that 74% of total mobile data traffic is video, the Media Coding Industry Forum (MC-IF, an industry association focused on promoting video encoding technologies) issued an update on VVC, the Versatile Video Coding implementation, also known as H.266 (thanks to its heritage in the MPEG realm). A video interview between Qualcomm’s Aytac Biber, an MC-IF board member who also heads up Qualcomm’s…