Hiya provides a very good stick with which to beat the operators, in the form of its State of the Call report – outlining just how poorly the MNOs have managed the customer experience of telephony. The report now finds that 80% of all calls are likely to never be answered, and this apparently costs businesses up to 22% of their total revenue. Now, Hiya has an ulterior motive, of course. This installment is being used to promote the new free Caller Reputation analytics service, which it provides to businesses at no cost. The pitch is simple: sign up to Branded Calling, and the Hiya software and platform will ensure that the business’ logo will be shown when calling, making…