The cut-throat competition between India’s three largest MNOs, sparked by the entry of disruptive 4G-only newcomer Reliance Jio to the market, has spread from mobile price wars to TV. RJio has stolen market share from its rivals mainly through low cost mobile offers – rising to be the number three player despite a wave of consolidation between the older MNOs. However, it has been using its modern, highly software-driven network to build a digital platform to deliver a wide range of services, to lift its business model out of the thankless environment of ultra-cheap connectivity. Applications for smart home, connected car, banking and health have been launched, among others, but its boldest move has been to invest in home broadband…