Where Apple and Google go in the connected home, Amazon follows. It is as keen to be the glue sticking together every household’s media consumption and home monitoring as Google is, though its motivations are slightly different. Like Apple, if it can tie users willingly into its user experience, it will drive additional sales of content, goods and services – and start to collect the kind of data Google craves too. Its latest device is the Amazon Echo, a kind of Siri-style personal assistant, but for the home rather than the handset. Echo takes the form of a connected speaker, but its role will evolve far beyond that. Rather than just monitoring and collecting data, like many home gadgets with…