According to the China Automobile Network, fifteen different automakers announced their prices for July on the 23rd, triggering yet another round of price reduction. Approaches feature simple price cuts, replacement subsidies, or limited-time discounts of up to 50% (but more often 10%). In Tesla’s case it’s offering a five-year 0% interest plan. Most big cost falls already occurred back in 2023, across multiple industries and supply chains, but the electric vehicle sector isn’t done yet. In the case of this relatively still very new industry, price declines are not just about the massive and excessive expansion of production capacity, it’s also about ongoing qualitative improvements, which continue thick and fast. On price strategy, there are two camps – those aggressively…