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Can TV salvage Magic Leap momentum?

Eyes rolled the world over when news emerged of a DirecTV Now app being developed for Magic Leap headsets-come-goggles around two months ago, a feeling the AR, VR and mixed reality (MR) markets are all too familiar with. So, upon learning the app had quietly gone live in beta mode, it was time once again to investigate whether Magic Leap is showing signs of a recovery – with first impressions oddly encouraging. That’s right, this is the same Magic Leap that Rethink has previously called “AR underachiever” and “perpetual MR disappointment” – begging the question of how AT&T expects tying two bricks together and hoping they float is an acceptable first response to losing 627,000 video subscribers last quarter. Even…

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