There are many ways in which the webscale giants are starting to make the rules in the markets where telcos traditionally held sway. One is in actual network infrastructure, where Facebook’s Telecoms Infra Project (TIP) is the most prominent example of a cloud giant extending its commoditized hardware platforms to the network itself. Now Amazon AWS may add to the pressure on the cosy world of proprietary telco infrastructure vendors, by throwing its weight behind white box switches. As carrier networks become software-driven, with their key functions virtualized on servers or commodity switches and routers, there is clearly more overlap between data center and network equipment than in the past. And in any debate about who will drive these markets…