Car rental has all the hallmarks of a legacy industry ripe for disruption, or even destruction, at the hands of emerging connected vehicle and autonomous driving technologies. It has become highly consolidated, with over 80% of the world market ultimately controlled by three US giants, Avis, Hertz and Enterprise, although under several different brands. It has also become hostage to vested interests determined to stifle emergent competition, with airports making billions of dollars a year renting lots to hire firms which in turn have become accustomed to easy revenues from this presence. With a dominant market position, these giants have less incentive to provide good customer service and it is no surprise that car rental as a whole has one…