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Deutsche Telekom belatedly joins the smart speaker race

It has been a long time coming, but Deutsche Telekom has finally launched its Smart Speaker. Billing it as the first European smart speaker, the operator will be offering it for €150, or a lease of €5 per month. Integrated into its smart home and media offerings, the speaker is joining a very competitive market, and will test the appeal of the joined-up experience over the off-the-shelf approach. The purchase price is a bit steep these days, although the launch promotion of €100 is more reasonable, compared to the likes of Amazon’s Echo family and Google’s Nest line-up. However, it is being billed as having “sumptuous sound quality,” and so it is not really fair to compare it to the…

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