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EE jumps into UK smart home game, UK still doesn’t seem interested

  Mobile network operator (MNO) EE has announced a smart home service package, in partnership with Hive and Nest, to be launched in the UK. Now part of British Telecom (BT), EE is planning to let customers add smart home devices to their smartphone bills, spreading the cost over a year. However, the UK market has barely changed since EE rival O2 threw in the towel on its own SHaaS package, so EE is hoping its slightly different angle will help – but consumers still aren’t exactly clamoring for such a service. Included in the program is a year of support from the dedicated Smart Home Help Team, which is indicative of the fact that the smart home sector is…

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