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Ericsson competes on advanced 5G and SDI, but also on good old pricing

Nokia has been ambitious in its diversification strategies, pushing into new enterprise sectors (and giving its enterprise business a high level of autonomy) and adapting to platforms driven by software, cloud technologies and open source. Ericsson has been far more conservative, especially since its CEO Börje Ekholm took the helm, reversing many of the moves his predecessor Hans Vestberg had driven to expand into growth markets like enterprise and media. Ericsson is now focusing heavily on its core strengths in end-to-end mobile networks, and especially 5G – but if that strategy is not to be dangerously constrained, it needs to leverages its 5G platforms for as many growth areas as possible. Ericsson insists it has not given up on enterprise…

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