The more important Ericsson announcements of the week relate to the greatest challenge for 5G networks, and their best (perhaps only) chance of delivering increased profitability to their operators. The consumer mobile broadband model is exhausted, and will be retained, in many cases, rather as cellular voice has been in a data-driven era – as a loss leader, a way to attract users, promote the brand and drive indirect revenues, especially from big data. But for a better chance of premium pricing, low churn, new revenue streams and clear differentiation, operators will turn to industrial and vertical market services, both mobile broadband (as enterprises go mobile-first) and IoT. Ericsson announced two major government-backed projects heavily geared to industrial 5G usage…