Eseye has pivoted, landing its third white label IoT connectivity deal, having moved away from the classic IoT MVNO business model. Having secured Telus (an investor, via Telus Ventures), and then MTN, AT&T was confirmed as the third customer – using Eseye to power its Global SIM Advanced (GSA) service. There is a lot to unpack, but Executive Chairman Nick Earle was on hand to explain things. “What we’re actually embarking on upon is a strategy of enabling the MNOs to fight back. If you look back over the last 40 years, these guys have had a very cozy situation – through customer lock-in via the SIM and the IMSI, which was essentially ‘my way or the highway.’ They would…