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Imagination launches new auto GPU stack, market far from shaken out

Imagination Technologies has launched its latest automotive GPU design, the PowerVR Series8XT-A, a new IP design that it is pitching at next-gen automotive designs. A key part of the offering is the supporting software, tools, and support, which Imagination is saying will provide a ten-year lifespan. The GPU design, which automotive OEMs can then license from Imagination and commission someone to build for them, makes the expected performance claims, but a big part of the launch marketing concerns its safety features. Automotive buyers are extremely sensitive to such issues, and the ISO 26262 and IEC 61508 compliance is apparently laid out in the extensive documentation. Of course, the company is one of the automotive old-guard. Imagination claims that it has…

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