Founders of US start-up multicasting.io recognize that the company name has caused confusion. The firm is not in fact involved with IP multicast in any capacity, rather with multi-camera production tools that tap into user-generated content (UGC) – helping content owners harness the burgeoning creator economy rather than alienating fans with copyright infringement. Nematolah Kashanian, multicasting.io’s Chief Innovation Officer and co-founder, explained to Wireless Watch’s sister service Faultline that the three-year old start-up has developed SDKs and APIs for simple integration for live events – where its platform gathers live feeds for delivery in real-time to the cloud, for a control room to edit. Think sports fans in a stadium, music-lovers at a concert, or even private events like weddings.…