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Jaguar Land Rover using free money to extract auto data from drivers

So, the appliance you’ve sold to a customer is generating a shed-load of valuable data, but questions about data ownership mean that your customer might get snippy if you’re seen to be profiteering at their expense. How do you get around that problem? JLR is trialing the answer to that thorny question – pay them a pittance for it! Admittedly, we’re being a little flippant, but this does seem to be the logical conclusion of this mechanism, which would see each car have a digital wallet that can be used as a way to buy and sell goods, services, and data. JLR is testing it with the Jaguar F-Pace and Range Rover Velar, using a cryptocurrency basis as the way…

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