Google made only limited headway against the might of the MPEG LA licensing body when it pushed its no-royalty alternative to H.264, VP8. Now a new round of wars over video codec standards – which will be essential to future mobile content experiences – has broken out. HEVC or H.265, is in the incumbent position, but is being battled by an open source challenger, this time from Cisco. Cisco argues that HEVC has become too expensive, and too embroiled in a dangerous and costly patent war, to be the undisputed codec of choice for 4K and Ultra-HD video. As well as supporting those next generation video experiences on screens from large TVs to smartphones, HEVC technology will be important for…