Speaking at LPWA London, Linx Technologies’ President, Tolga Latif, outlined the problems that specialist antenna design can create when building an IoT device. Of course, Linx is on hand to sell both its antennae and provide advice to such customers, but for the LPWAN market, which is so full of startups, there are big decisions to be made. Noting that most customers had no PCB experience, Latif explained that the simplest option for a customer that needs to add an antenna to their connectivity module is to use an external antenna. However, these are much more expensive than a specially designed internal embedded antenna – typically $10 compared to $2. But here’s the rub – you have to have the…