The advertising industry has just reached a significant milestone as mobile and over-the-top video services helped blast US digital ad revenues through the $100bn mark for 2018, according to the IAB (Interactive Advertising Bureau). In the face of increasing criticism and ever-waning interest in ads among consumers, the findings are a staunch reminder of the value in mobile-first video’s digital marketing prowess. Recognition was given for technological advances in the voice market, as well as nods for emerging use cases for virtual reality and 5G, albeit small in the grand scheme of things as the report teeters dangerously at times on wearing buzzword blinkers. Of course, programmatic advertising is a prominent trend, enabling advertisers to reach audiences in more effective…