All industries are scrambling to catch up with the pace of growth in AI, and the excitement has brought a wave of soul-searching among operators and vendors. Netcracker has scored an AWS partnership to make its recently-launched telco platform available via AWS Bedrock, and so MNOs need to gauge how much enthusiasm to dedicate to GenAI’s pursuit. The predictions are mind boggling. McKinsey’s latest AI report claimed that generative AI (or GenAI) can deliver between $2.6 trillion to $4.4 trillion in growth across all businesses. GenAI is a type of AI capable of creating original content or information, including text, images, audio and video. According to the McKinsey report, 40% of respondents say their organizations will increase their investment in…