It is clear that, the closer network and data processing can be to the end user, the more the operator can be aware of that user’s location and act accordingly. Linking position to other things that the operator may know about the customer – usage history, shopping habits and so on – can result in fully context-aware response. MNOs and web services providers alike are investing in complex and AI-driven engines to correlate and analyze all their sources of information about a user in order to deliver fully relevant information or promotions. If that processing takes place right at the edge of the network – in the mobile device itself – simple context awareness can evolve into fully conscious computing,…