The ATSC 3.0 standards, for digital TV transmission over various types of network, have their fair share of critics. Designed to support hybrid broadcast/broadband video delivery, they arrived late into the US market and have made little impact. But a new approach to deployment could put ATSC 3.0 on the map again, including for TV services to 5G smartphones. Gary Roshak, CEO of VSatcast, and Greg Herman, CEO of Spectrum Evolution and WatchTV, announced a breakthrough that uses NFV (network functions virtualization) to support the first “touchless deployment” of an IP broadcast Internet service. This means a service can be remotely deployed without any engineers or equipment required on-site. This is achieved by harnessing NFV in a cloud-hosted delivery architecture…