Meta CEO Mark Zuckerberg has long resented Facebook being kept at arm’s length in the mobile era. Apple and Google have been careful to prevent the various Facebook applications becoming too entrenched into the core iOS and Android experience, for fear of becoming simply the dumb pipe, and Zuckerberg has not forgotten this. The much maligned rebrand to Meta, to signify the company’s focus on the metaverse opportunity, signaled the clear desire to create the next computing platform. Facebook had surged to the fore in Web 1.0, but the mobile-centric Web 2.0 had seen the core platforms conspicuously move against Zuckerberg, and so the creation and proliferation of the next big thing in consumer electronics has existential stakes, in the…